

Business Partnerships

Targeted Impact

Who Will Benefit?

What Comes Next?

The HR and payroll software market demonstrates a strategic positioning spectrum between intuitive interfaces and comprehensive functionality. Gusto has established a distinctive position with its user-friendly experience while offering sufficient capabilities for SMBs. Legacy providers maintain market leadership through extensive features despite complex interfaces. Emerging competitors like Rippling are challenging this paradigm by combining rich feature sets with improved usability. This competitive dynamic is driving innovation as vendors attempt to minimize the traditional trade-off between ease of use and feature richness.
Gusto generated $600.0M in revenue as of 2023, reflecting a year-over-year growth rate of +33.33%, according to PM Insights' market research. Gusto carries a 7.62x revenue multiple as of May 05, 2025, according to PM Insights' venture secondary market data.
Over the last 90 days, shares returned +12.19%, with $55.0M in secondary bids, offers, and transactions activity, according to PM Insights' secondary market data.
Gusto's mutual fund disclosures indicate a three-month moving average fund price per share of $27.58 as of December 30, 2024, according to PM Insights' market data.
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