

Business Partnerships

Targeted Impact

Who Will Benefit?

What Comes Next?

The BNPL market exhibits a clear progression from specialized payment solutions toward comprehensive platforms integrating shopping, marketing, and financial services. Klarna leads this transformation among BNPL-first companies, while PayPal and Apple leverage existing ecosystems to incorporate BNPL functionality. Pure-play providers like Affirm and Afterpay are expanding service offerings, though remaining more payment-focused than Klarna. This evolution reflects consumer demand for integrated experiences beyond simple financing options.
Klarna generated $2.81B in revenue as of 2024, reflecting a year-over-year growth rate of +23.51%, according to PM Insights' market research. Klarna carries a 4.16x revenue multiple as of May 05, 2025, according to PM Insights' venture secondary market data.
Over the last 90 days, shares returned -19.49%, with $50.03M in secondary bids, offers, and transactions activity, according to PM Insights' secondary market data.
Klarna's mutual fund disclosures indicate a three-month moving average fund price per share of $480.74 as of February 27, 2025, according to PM Insights' market data.
Ready to see it in action?
Schedule a demo with one of our experts